Empowering SMEs to embrace sustainability
Activate Learning
Activate Learning was launching three innovative programmes designed for SMEs and individuals passionate about sustainability. With SMEs often feeling that sustainability is out of reach, we needed to show that sustainability education is beneficial for businesses of all sizes.
Many SMEs face challenges such as limited resources, a lack of awareness about the benefits of sustainability training, and difficulty finding suitable training programs. These programmes aim to upskill participants and advance their careers.
Our research revealed critical insights: only one in ten small businesses measure their carbon footprint, and one in five don’t fully understand “net zero.”
With 80% of people feeling responsible for the environment, it was essential to make sustainability accessible and relatable to SMEs.
To tackle these challenges, we developed a new identity for the courses that convey the seriousness and importance of sustainability education for SMEs, with carefully crafted communications demonstrating how sustainability can benefit small businesses.
“Something Big were the perfect agency to work with on this project as the topic of sustainability goes down to the core of who they are as a business. They just ‘got it’ – they knew what we were trying to achieve, how we wanted to reach our audiences and were able to offer a range of ideas on how to present this. What they created and the collateral that came out from the original designs was exactly what we wanted – a whole new look and feel to a new part of our business. We’ve had such positive reactions to the design and it’s got the scope to evolve and develop as we build on the offer. I couldn’t recommend Something Big more!”
Group Marketing Business Partner
Activate Learning
Changing perceptions and making sustainability accessible
We developed a bespoke look and feel to distinguish and promote the programmes. This included a unique “badge” for collateral and a consistent style for all communications. The benefit-led customer value positioning statement, “Helping you navigate sustainability,” clearly articulates the purpose and value of the courses.
A comprehensive suite of assets supported the launch and promotion of the programmes, including a landing page, a 16-page digital guide detailing the courses, eye-catching A4 posters to promote the programmes, social media assets, a course guide, a PowerPoint template, and a custom Teams background.
We ensured consistency with the visual identity, creating a new identity that will go on to represent future sustainability programmes.
Making a meaningful difference
By creating a visually engaging, concise, and on-brand set of materials, we enhanced the effectiveness of message delivery. This approach ensured that key takeaways were clearly communicated and understood, empowering SMEs to embrace sustainability. Activate Learning’s programmes now stand as a supportive partner for SMEs, helping them navigate the sustainability landscape with confidence and clarity.
