Guide: How to successfully communicate change

Change is hard. Around 70% of organisational change efforts fail – and poor communication is often one of the biggest cause. Employees are feeling overwhelmed, leaders are struggling to bring everyone on board, and transformation plans are stalling before they even get going.

If you’re looking for practical advice on how to communicate change effectively, this manual is for you.

Why change communications matter

Whether you’re navigating a restructure, embedding new technology, or rolling out a refreshed strategy, communication can make or break your change initiative. Successful change communication:

• builds clarity and alignment

• reassures and motivates people

• keeps culture strong in times of uncertainty

• drives real, lasting behaviour change

Inside the Big Change Communications Manual

Our free guide shares practical tools and proven techniques to help you lead change with confidence. You’ll discover how to:

• Create the right environment for change by listening and setting clear goals

• Use the right language and tone to build trust and reduce anxiety

• Make complex change clear through storytelling and relatable examples

• Keep change alive with a steady rhythm of updates and celebrations

• Protect and evolve your culture so it carries people through uncertainty

Who is it for?

This manual is designed for leaders, HR teams and internal communications professionals who want to engage employees and make change stick. Whether you’re preparing for a major transformation or simply want to strengthen your day-to-day change communications, the insights will help.

Ready to make your next change a success? Download the Big Change Communications Manual and start building belief in your strategy.

Download here: How to successfully communicate change

We’ve created two accessible versions of the manual – light and dark mode – both optimised for screen readers. Choose the one that works best for you. Need help? Get in touch hello@somethingbig.co.uk.