Fostering equity in the workplace
Brambles
Conversations about equity can serve as a catalyst for cultural change, fostering an environment that appreciates that true fairness doesn’t always mean equality.
Brambles was transitioning from a diversity and inclusion focus to a broader approach of diversity, equity, and inclusion. With International Women’s Day globally using the theme of “Embracing Equity”, they had a perfect opportunity to support the day while conveying what equity means to the people of Brambles.
The video addresses challenges that women often face in the workplace, combining a compelling script with heartwarming visuals, and showcasing Bramble’s employees in their daily lives and work. This approach aimed to be authentic and relatable, illustrating the significance of equity in the workplace. The video’s positive tone highlights the opportunities and solutions rather than dwelling on injustices. The script, delivered in a poetic style, explains the concept of equity and represents a promise from Brambles to incorporate equity into its cultural fabric.
Making a meaningful difference
This campaign demonstrated Brambles’ dedication to embracing equity and fostering an inclusive environment where employees from all backgrounds and gender identities can succeed. It was a significant step in making equity a core element of Brambles’ organisational culture, ensuring that actions aligned with their commitment to diversity and inclusion.
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