Inspiring diversity in education
Surrey University
The Surrey Black Scholars Programme is a critical component of the University of Surrey’s mission to enhance access and participation for Black, Asian, and minority ethnic students in postgraduate research. To inspire prospective students to apply, the Programme needed a strong visual identity.
Working closely with the University’s Head of Diversity and representatives from the Doctoral College, we crafted a visual brand that integrated with the University’s existing identity, while possessing its own unique look and feel.
We introduced new shapes to the identity, injecting a sense of dynamism into the content and making it feel dynamic and engaging. We extended the visual identity across a microsite, social media assets, internal communication materials, PowerPoint deck and email banners, to maintain brand consistency across all points of contact.
“The reception to the microsite has been very positive so far. Our employability team has cited it as a great resource for reaching a diverse group of postgraduate researchers for careers opportunities. It’s very user friendly and adaptable. It’s been remarked from multiple staff members that is a great step up visually from most of the sites in other departments.”
Jay Rowe, Research Fellow / Research Project Manager for Surrey Black Scholars: To Become Visible Programme, University of Surrey
Making a meaningful difference
The strong visual identity and supporting assets will help to raise awareness of the programme and inspire students to pursue excellence and a rewarding career after graduation. The cohesive visual style compliments and communicates the inclusive culture that the University embraces.
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