Breaking down complex sustainability data into easy-to-understand insights
Asahi
Asahi UK, part of a global beverage group, had developed market-leading sustainability initiatives through their global Legacy 2030 mission. They were committed to creating an environmental legacy to be proud of but were struggling with how to help their sales team tell that story.
With sustainability such a key topic within the retail and hospitality sectors, Asahi needed to better equip its sales teams with collateral to support them in proving their environmental stewardship to customers and prospects.
We were provided with key statistics that demonstrated Asahi’s approach to sustainability, including the improvements being made and planned actions.
With so much information to communicate, we used clear iconography to help tell the story.
We created a number of assets, including slides, infographics, and a summary report, which offered the sales team flexibility of how best to communicate with their customers, while giving them all the tools they needed to have conversations about Asahi’s environmental stewardship credentials.
While the figures have now moved on thanks to rapid progress in this area, the report formed a solid basis for improved customer communication across a number of years
The design of the assets aligned with both the Asahi brand and the specific guidelines for Legacy 2030 campaign. The iconography ensured that the information was easily digestible for the audience.
Making a meaningful difference
The project achieved its goal of providing a solid overview of Asahi’s sustainability credentials, communicating how they have moved the dial and their longer-term ambitions, and equipping the sales team with the tools they needed to communicate this effectively to their customers. By supporting Asahi with communicating their environmental stewardship credentials we helped to raise the bar of sustainability storytelling within the drink industry.
Find out how we can help your teams talk about sustainability with your customers.
