Supporting the circular economy with DHL
DHL Customer Solutions & Innovation
DHL is committed to sustainability and has set a target to achieve zero logistics-related emissions by 2050. As part of this effort to become the leader in green logistics, DHL Customer Solutions & Innovation wanted to launch an industry-leading whitepaper to encourage and support businesses in adopting a circular economy model.
The challenge in producing this whitepaper was to create a visually engaging concept that would demonstrate the circularity model and its components (recycling, refurbishing, reselling, and repairing) while maintaining consistency with previous whitepapers. The key visuals also had to be relevant and meaningful to both the fashion and consumer electronics industries, the focus sectors of the whitepaper.
We developed a visual language that communicates the circular economy model and its components effectively, with the key front cover visual broken down into elements forming visuals for each chapter.
The high-quality imagery supported DHL in planning the user journey and ensured that the whitepaper was visually engaging.
We produced a range of assets to support the launch, including web visuals, social media assets, email marketing visuals, internal comms channels assets, and posters. The visual language we developed ensured that all the assets were consistent and visually engaging, helping to promote the whitepaper and its message effectively.
“The assets for Circularity have proven really popular across the board and we are getting a steady stream of requests from countries who want to translate them into local languages.”
John Pilkington
Senior Content Development Manager
DHL Customer Solutions and Innovation
Making a meaningful difference
By launching the “Delivering on Circularity” whitepaper, DHL was able to encourage and support businesses to move towards a circular economy model. The engaging creative made it easier for DHL’s audience to understand and adopt circular practices, which can be complex and challenging to implement. This project not only helped DHL achieve its own sustainability goals, but also supported its customers to achieve their climate protection targets.
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