Making belonging part of everyday work
DHL Group
Inclusive workplaces are the best environment for innovation and delivering world-class services, but DHL Group realised that they were not fully tapping into the potential of their diverse workforce.
For this campaign we needed to promote a culture of inclusivity and belonging across all divisions of DHL Group, spanning 220 countries and territories, with a workforce of approximately 600,000 employees.
We distilled the concept of belonging into a simple and relatable campaign – ‘I Belong’. Real employees became the stars of the campaign, with blended images showcasing how belonging extends from their personal lives into the workplace. A versatile frame device allowed employees to share their stories through internal and external channels. This approach facilitated authenticity, built unity, and harnessed the power of user-generated content.
To celebrate the diversity of their employees and foster inclusivity, DHL Group recognised the need to help all employees feel that they belong.
"Thanks very much for everyone’s support. What a great success and long may the campaign continue! It’s a pleasure to work with you and thanks for getting us to this point." Global Head of Diversity & Inclusion, DHL Supply Chain
Making a meaningful difference
‘I Belong’ encouraged employees to share their authentic stories, creating a platform for open dialogue and connection. The global reach and impact extended the message of inclusivity beyond the organisation. By reinforcing the importance of belonging and diversity, DHL Group demonstrated a strong commitment to creating an inclusive workplace where all employees feel that they belong.
Find out how we can help you foster a more inclusive workplace culture for everyone.
