Making belonging part of everyday work

DHL Group

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Inclusive workplaces are the best environment for innovation and delivering world-class services, but DHL Group realised that they were not fully tapping into the potential of their diverse workforce.

For this campaign we needed to promote a culture of inclusivity and belonging across all divisions of DHL Group, spanning 220 countries and territories, with a workforce of approximately 600,000 employees.

We distilled the concept of belonging into a simple and relatable campaign – ‘I Belong’. Real employees became the stars of the campaign, with blended images showcasing how belonging extends from their personal lives into the workplace. A versatile frame device allowed employees to share their stories through internal and external channels. This approach facilitated authenticity, built unity, and harnessed the power of user-generated content.

To celebrate the diversity of their employees and foster inclusivity, DHL Group recognised the need to help all employees feel that they belong.

I Belong campaign asset
I Belong campaign asset

"Thanks very much for everyone’s support. What a great success and long may the campaign continue! It’s a pleasure to work with you and thanks for getting us to this point."

Global Head of Diversity & Inclusion, DHL Supply Chain

I Belong campaign poster
I Belong campaign poster
I Belong campaign poster
I Belong campaign poster
I Belong campaign poster
I Belong campaign poster

Making a meaningful difference

‘I Belong’ encouraged employees to share their authentic stories, creating a platform for open dialogue and connection. The global reach and impact extended the message of inclusivity beyond the organisation. By reinforcing the importance of belonging and diversity, DHL Group demonstrated a strong commitment to creating an inclusive workplace where all employees feel that they belong.

Find out how we can help you foster a more inclusive workplace culture for everyone.

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