By Sally Pritchett
CEO
As a B Corp creative agency, we're proud to contribute to a global movement that leverages business for positive change, making a meaningful difference to the world and those around us.
But what does that mean when you work with us?
Being a B Corp creative communications agency signifies our dedication to upholding the highest ethical standards throughout all aspects of our business. We try to do the right thing by not only our team, but our customers, their customers, our community, society, and the planet, all whilst balancing the need for profit in order to maintain a well-invested and thriving business.
In this article, we explore how being a B Corp creative agency benefits our customers, and what you can expect when working with a B Corp business.
Here are just some of the things you might notice.
Better service
As well as being a B Corp, we’re also an employee-owned business, which means everyone in our team is genuinely invested in creating great outcomes for our customers. Our staff retention is better than the average business which means our knowledge of your business grows as we maintain longer and more trusted relationships internally and externally.
Honest communication
Whether we’re delivering good news or not so good, you can expect transparency. We work in genuine partnership with our clients and external partners, built on honesty and trust. B Corp businesses are in trusted partnerships with society, the planet, and everyone they do business with, we’re seeking win:win opportunities.
End-to-end fairness with B Corp creative agency
From the way we work with our supply chains to the pricing we agree with our customers, we seek fairness. We’re not in a race to the bottom because we know that somewhere along the line either the planet, our team or our suppliers pay the price.
Always striving to de-carbonise
We consider the planet in every decision we make, we’re committed to de-carbonising and we will work closely with you to support you to make the most sustainable choices.
For example, all the paper we use for your production needs is FSC Certified and carbon-balanced (and chlorine and acid-free). We also use vegan inks where possible. We use efficient printing methods that optimise water and energy usage, and we recycle as much as we can. Our print suppliers, like us, hold Planet Mark certification, signifying our joint commitment to measuring and reducing our environmental footprints.
We’re inclusive
A big part of fairness is making sure everyone is included, represented authentically, and has a voice. We work hard and have stringent processes in place to make sure our work is diverse and represents everyone in a way that resonates with them. We set high standards of education and awareness on diversity, equity, inclusion and belonging internally and will guide you where it’s appropriate.
We believe in progress, not perfection
We know that moving forward isn’t always linear. We’re curious and always learning about new ways to improve, what’s right today may be different in the future so you can expect us to constantly change and evolve.
Everyday impact
We recognise that impact comes in all shapes and sizes. We value small impacts just as much as major ones, as they collectively contribute to positive change.
Recommendations and referrals
The B Corp movement is a global community of connected and like-minded organisations, so we’ll often recommend other B Corp agencies or businesses to our clients if we feel their services would be useful.
Does this sound like the kind of relationship you’d like to have with your agency partner?
If so, great news. As a certified B Corp creative agency we’d love to hear from you, or you can search for all the great B Corp businesses here.