Big Difference: £20K pro bono support for fairer, healthier, happier workforces

As part of our mission to create fairer, healthier, and happier workplaces, we are excited to launch our new programme, Big Difference. In 2025, we will support one UK charity or not-for-profit by providing £20,000 worth of pro bono strategic, creative, and communications expertise to a successful applicant.

For more details, please see our entry criteria below and don’t miss this great opportunity to tap into expert support.

Entries are open now and close on 31^st January 2025.

Programme details and application guidelines

We are seeking a UK-based not-for-profit organisation or charity to receive pro bono creative communications support.

Campaign Objective:

All applicants must have a campaign with one or more of the following objectives:

• Workplace Fairness: Promote equitable practices and eliminate discrimination within workplaces.
• Workplace Health: Improve employee wellbeing and mental health.
• Workplace Happiness: Foster positive work environments and employee satisfaction.

Eligibility:

• UK-Based not-for-profit: Applicants must be a registered charity or non-profit organisation operating within the United Kingdom. Open to both regional and national organisations (operating region does not need to be limited to the Surrey / South East base of Something Big).
• Campaign Focus: The proposed campaign must align with the stated objectives of workplace fairness, health, or happiness.

Campaign Scope:

The budget the campaign will be £20,000 plus VAT, and will sit within the following scope:

• Creative Strategy: Development of a comprehensive campaign strategy, with the objective of making workplaces fairer, healthier and/or happier.
• Design and Copywriting: Creation of all necessary design assets and written materials.
• Campaign Management: Oversight and execution of the campaign.

Timeline:

• Entry Period: December 2024 – 31 January 2025
• Winner Announcement: 28 February 2025
• Campaign Launch: March – September 2025

Terms and Conditions:

• Intellectual Property: Campaign intellectual property will remain with Something Big.
• Out of scope: No external costs including paid media placement, printed materials or skills out of the scope of the Something Big team are included.
• Awards Submissions: Something Big reserves the right to enter the campaign into relevant awards.
• Pro Bono Value: The maximum value of the pro bono work will not exceed £20,000+VAT.
• No Entry Fee: There is no cost to submit an application.
• Selection Process: Applicants will first be shortlisted based on the selection criteria outlined below. Those who meet the criteria will then be voted on by Something Big employees. After the vote, a final small shortlist will be created, and the selected applicants will proceed to the interview stage to determine the winning applicant.

Selection Criteria:

• Campaign Impact: The potential for the campaign to make a meaningful difference in improving workplace culture.
• Alignment with Objectives: The extent to which the campaign aligns with the stated objectives of workplace fairness, health, or happiness.

How to Apply: Complete entry form.

If you have any questions, get in touch.