Communicating through times of uncertainty
This workshop helps leaders and communicators build the structure, narrative and practical techniques needed to communicate with credibility and human authenticity during uncertain times.
Leadership communication that builds trust
This workshop helps leaders strengthen how they communicate, so they can build trust, connection and confidence across their teams.
Communication for stronger stakeholder relationships
This workshop explores how communication can be used more intentionally to build stronger, more productive stakeholder relationships, internally and externally.
Developing effective frontline communication
Build the skills and practical approaches to reach and engage frontline employees more effectively, overcoming common communication barriers and creating stronger connections across complex operational workforces.
Creating inclusive communication
Develop the confidence and practical skills to create communications that are more inclusive, accessible and relevant to diverse audiences, while making more thoughtful choices around language, representation, culture and accessibility.
Generating fresh creative thinking beyond the everyday
Build creative confidence and give your team practical techniques to generate fresher ideas, challenge familiar thinking and approach briefs from new angles.
Uncertainty is now part of the environment organisations are operating in. Constant change, competing priorities and stretched capacity can leave employees looking for honesty, direction and confidence, even when leaders do not have all the answers.
Led by Sally Pritchett, this workshop helps leaders and communicators build the structure, narrative and practical techniques needed to communicate with credibility and human authenticity during uncertain times.
What’s covered:
- The role of communication during uncertainty
- What helps and hinders great communication
- Communicating with intention
- Six human factors to consider during uncertainty
- Creating compelling stories
- Why change lands differently
- Handling difficult conversations
- Practical techniques to strengthen communication
- Open Q&A to explore real-world challenges
Trust in leadership is shaped by what people hear, see and experience over time. When trust is fragile and expectations are rising, leaders need to communicate in ways that feel honest, emotionally intelligent and human.
This workshop, led by Sally Pritchett, helps leaders strengthen how they communicate, so they can build trust, connection and confidence across their teams.
What’s covered:
- Why trust has become fragile
- Trust makers and trust breakers
- The role of communication in building trust
- Communicating with intention
- Common challenges and barriers
- Authenticity, language choice and tone
- Emotional intelligence in communication
- Moments that matter
- Practical techniques to strengthen communication
- Open Q&A to explore real-world challenges
Stakeholder relationships often struggle because of misalignment, misunderstanding and miscommunication. In complex organisations, competing priorities, pressure, politics and cultural differences can create friction and slow progress.
Led by Sally Pritchett, this workshop explores how communication can be used more intentionally to build stronger, more productive stakeholder relationships, internally and externally.
What’s covered:
- What strong business relationships need
- The role of communication in stakeholder relationships
- Understanding different stakeholders
- Relationship lifecycles
- Stakeholder influencing and mapping
- Handling challenging conversations
- Building trust over time
- Structuring stronger business relationships
- Open Q&A to explore real-world challenges
Frontline employees can be some of the hardest audiences to reach. Different locations, working patterns, access to channels and operational pressures all influence whether communication gets through, feels relevant and leads to action.
This workshop explores how communicators can build more effective approaches for frontline and operational environments, from choosing the right channels and creating meaningful two-way communication to supporting change, safety, culture and employee engagement.
Led by Felicity Allen and Sam Hennig, the session draws on extensive experience working with frontline workforces across logistics, manufacturing, transport, engineering and infrastructure, combining strategic communication thinking with practical creative approaches.
What’s covered:
- Understanding frontline audiences and their communication needs
- Common barriers to effective frontline communication
- Building trust and meaningful two-way communication
- Choosing channels and approaches that work in operational environments
- Supporting change, safety and behavioural shifts
- Strengthening connections with leaders, culture and organisational purpose
- Using creativity to make important messages relevant and memorable
- Practical techniques and real-world examples
- Open Q&A to explore specific frontline communication challenges
The words, images, stories and voices we choose can all influence whether people feel represented, respected and able to participate.
This workshop explores the everyday decisions that make communication more inclusive, from recognising assumptions and understanding different perspectives to choosing language, improving accessibility and representing people authentically.
Led by Sally Pritchett and Frankie New, the session draws on the principles and practical tools in our guide, How to create authentic, accessible and inclusive communications, helping communicators apply inclusive thinking across content, campaigns and creative work.
What’s covered:
- Building a more inclusive communication mindset
- Recognising assumptions and unconscious bias
- Developing cultural awareness and agility
- Creating authentic representation
- Supporting psychological safety through communication
- Making communication more accessible
- Choosing inclusive language with confidence
- Considering inclusion across imagery, storytelling and design
- Understanding the opportunities and risks of AI
- Practical tools and examples that can be applied straight away
In-house creative teams have never been more valuable. They know their organisation, understand their audiences and can respond at speed with a depth of knowledge that comes from being close to the business. But there’s a challenge.
When you’re working with the same brand, tackling similar briefs and delivering against an ever-growing workload, creativity can easily become another item on the to-do list. Teams can fall back on familiar ideas and proven approaches, not because they lack creativity, but because they don’t always have the time or space to exercise it.
Led by Sam Hennig and Frankie New, this practical, high-energy workshop brings some of the stimulus of an agency creative environment to your in-house team.
Agency creative teams benefit from constantly changing briefs, different brands and problems, creative peers to bounce ideas around with and regular exposure to new thinking. Using exercises, provocations and techniques tried and tested in our own agency, Sam and Frankie will help teams challenge predictable thinking and generate fresh, compelling ideas.
Whether you’re developing a big creative concept, writing high-impact headlines, exploring new activation ideas or looking for a more unexpected visual route, the focus is on building creative confidence across copywriting and visuals, with practical techniques your team can continue using long after the session.
What’s covered:
- Getting creatively unstuck
- Recognising the habits and pressures that can lead to safe or predictable solutions
- Generating stronger ideas and moving beyond the obvious first answer
- Challenging assumptions and approaching familiar communication problems differently
- Creating the conditions for creativity, including time, environment, collaboration and psychological safety
- Building on other people’s thinking and giving constructive creative feedback
- Finding inspiration outside your organisation, sector and usual reference points
- Practical creative exercises, games and provocations your team can continue using
- Open discussion around the creative challenges your team is facing
Workshop format and details
Our workshops are designed to be practical, focused and easy to run with your team.
- Delivered virtually via Microsoft Teams or on your chosen platform
- Recommended group size: 6-25 attendees
- Global time zones can be accommodated
- The main workshop session is recorded, with the recording, slides and a key takeaways one-pager shared afterwards.
- Q&A sessions are generally not recorded, creating a safer space for questions and discussion
Sally Pritchett is CEO and co-founder of Something Big, with more than 30 years’ experience in strategic communications. She has worked with more than 200 organisations on workplace culture, change and employee communication, with particular expertise in leadership communication, trust and inclusive workplaces. Sally is a twice TEDx speaker and author of the forthcoming book Overloaded.
Felicity Allen has 20 years’ communications experience, including more than a decade working with large, complex and frontline workforces. Her expertise spans organisational change, safety communication, pay and reward, DEI and psychological safety, with extensive experience creating communication strategies that work in operational environments.
Sam Hennig is our Creative Director, with extensive experience developing campaigns for complex and frontline workforces. He has created award-winning work for organisations including DHL, Wates, Brambles and IAG, with particular expertise in turning important business messages into creative campaigns that employees notice, understand and remember.
Frankie New is our Senior Creative Content Manager who brings together sharp creative thinking, expert copywriting and a strong editorial eye. With quick wit and a knack for memorable headlines, she helps develop distinctive campaign ideas and activations that connect with employees. She is also our resident inclusion specialist, with a deep understanding of inclusive communication and a passion for making complex ideas clear and accessible.
Looking for something more tailored?
If you have a specific topic, audience or workplace challenge in mind, talk to us about creating a bespoke workshop for your organisation.