For DHL Express, a breach can affect operations, customer trust, reputation, facility safety, colleague wellbeing and the shipments employees handle every day. But in a large global organisation, security can feel like something owned by specialist teams or an operational hurdle that slows processes down.

That’s why the brief went beyond simply reminding employees that security is important. Our role was to encourage the whole workforce to play an active part in protecting DHL Express.

To do that, communications had to make security feel practical and relevant. Employees needed to realise how small actions, from wearing ID badges to reporting risks, played a key role in how they keep themselves, their colleagues and the wider business secure.

Our design team developed a full DHL Defenders identity, with unique character visuals, simple animations and a badge-style logomark. The unexpected creative treatment meant that the campaign stood out from other internal comms, which gave people even more reason to pay attention to key security messages.

We also included a unique call-to-action: ‘Be a DHL Defender’. This gave each asset a rallying call alongside everyday behaviours employees could apply across facility, transport, shipment, network and people security.

From large-scale site displays to digital lock screens, the concept worked across a range of assets to keep security a priority in places and moments where it mattered most.