The art of AI: Midjourney guide and review

Are you considering if Midjourney could be the right platform for you? Our creative team have put the AI tool to the test. Within this free guide we cover:

• How to use Midjourney
• Subscriptions and licensing
• Prompt writing
• The pros and cons from a communications perspective

What is Midjourney?

Midjourney is a generative artificial intelligence program and service. It generates images from natural language descriptions, called “prompts”. After submitting a prompt Midjourney will generate four different images to choose from, at which point you can then edit or tailor your prompt to refine your concept. From illustration to hyper-realism, Picasso to pixel art, Midjourney can create any style of image you can think of and a whole world you haven’t.

Is Midjourney for commercial use?

All Midjourney subscriptions and plans have general commercial terms, meaning outputs can be used as you wish, but they’re not exclusively yours. Images can be used and modified by other users within the Discord community. Essentially everything you create with Midjourney can be used by Midjourney and anyone else as well. You can’t copyright an image either.

Want to find out about how Midjourney could impact your communications? Get in touch.