Make more than a gesture this International Women’s Day

By Sally Pritchett
CEO

How can organisations celebrate International Women's Day in an authentic and meaningful way?

International Women’s Day (IWD) on 8 March has become a significant global occasion, recognised by both individuals and organisations around the world. IWD looks to celebrate the achievements of women, promote gender equity, and raise awareness about the challenges women face globally.

As International Women’s Day has grown, more people are looking for ways to show solidarity with women globally. But what is the best way for organisations to do this in an authentic and meaningful way?

For several years now, 8 March has been marked by a wave of people demonstrating their support for International Women’s Day through themed ‘gestures’. In 2020, supporters shared photos of themselves and their colleagues making equals signs with their arms to show they stood for equality. In 2022, they were encouraged to make a cross with their arms to ‘break the bias’ for women everywhere.

However, more recently the suggested ‘gestures’ for 2023 and 2024 have raised concerns. By asking people to share pictures of them hugging themselves or making heart shapes with their hands, organisations could be seen to be reinforcing gender stereotypes and diverting attention from the more serious issues at hand.

A woman posing with her hands in a heart shape to show Internal Women's Day “Inspiring Inclusion” hand-heart pose
International Women’s Day 2024 “Inspiring Inclusion” hand-heart pose

This year’s “Inspiring Inclusion” hand-heart pose may seem innocent, but it perpetuates the stereotype that women are defined by their emotional and nurturing qualities. This gesture reduces the rich diversity of women’s experiences and contributions, reinforcing traditional gender roles and going against the spirit of IWD.

How to celebrate International Women’s Day

By using the hand-heart gesture in International Women’s Day communications, you could inadvertently be doing more harm than good. But if this is the case, what are some alternative ways that organisations can celebrate women’s accomplishments in a meaningful way?

  • Centre comms around the official UN IWD theme, Invest in women: Accelerate progress
  • Shine the spotlight on female employee experiences through webinars, podcasts or panel discussions
  • Amplify the voices of women in your business by inviting them to share their own stories
  • Highlight any initiatives specifically designed to support women within the business
  • Make public commitments to furthering gender equality in your organisation
  • Provide educational content that helps audiences understand gender equality issues
  • Partner with organisations that focus on women’s rights and empowerment

Need support creating impactful International Women’s Day communications? Let’s talk.

Want to see what we can do for you? Check out some of our work building inclusive cultures and celebrating diversity here.

 

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Creating a more neuroinclusive work environment

By Sally Pritchett
CEO

With many citing empowering neurodivergent talent as a business imperative, discover how your workforce can behave in a more neuroinclusive way.

Embracing neurodiversity within your workforce can introduce fresh perspectives, new ways of thinking, and innovative ideas. According to Deloitte, “organizations that make an extra effort to recruit, retain, and nurture neurodivergent workers can gain a competitive edge from increased diversity in skills, ways of thinking, and approaches to problem-solving.”

With studies showing that an estimated 15-20% of adults are neurodivergent, businesses that neglect to take measures to recognise, embrace and support people who are neurodiverse, risk being left behind.

Neurodiversity isn’t a superpower. However, by empowering a diverse workforce, and creating a workplace environment where everyone feels understood and accepted, employees can feel psychologically safer and more able to share different perspectives and approaches.

There are some simple steps we can encourage employees to take to better support their neurodiverse colleagues.

So, what steps can we give our teams to help them work in a more neuroinclusive way?

In an office environment…

Reduce office overstimulation

Think about a typical office environment – bright lights, unexpected noises, different smells, lots of people moving around. This can make offices very overstimulating for many people. Consider ways you can help reduce office overstimulation. This could involve encouraging team members to take calls and eat their lunch away from the main office area, or to use headphones when watching videos.

Respect quiet spaces

If someone takes themselves away from a main office space to work it may be that they are looking for a quieter environment to focus. When someone seeks a quieter space to work, ask your team to consider popping over a quick message asking for a discussion or scheduling a dedicated time to talk.

When sharing information or tasks…

Give specific instructions

Don’t expect people to read between the lines. It can be very difficult for someone to pinpoint exactly what they need to do or achieve if they are not given specific instructions. Encourage clear and direct communication.

Avoid unclear information

We like the ‘What you need, by when, and why’ basis for giving them instructions , shared by Ellie Middleton in her highly recommended Nano Tips for Working Inclusively with Neurodivergent Employees LinkedIn Learning course. Saying things like ‘this is urgent’ but without clearer instructions can be overwhelming, as people’s perceptions of urgency can be different. Encourage your team to provide clear timeframes to help colleagues plan their time accordingly or rearrange tasks if needed.

Keep everyone on the same page

Have all processes and policies written down so that everyone has access to clear guidelines. Ensure that everyone knows where and how to access these processes and policies so they can refer to them as they need to.

Make information available

Neurodivergent people can become overwhelmed by not having enough information. Make sure all the details people could need in the workplace or for specific tasks are accessible. It can also help to provide people with the opportunity to ask for further information if they require it.

When working together…

Adapt communication styles

We all communicate with one another in different ways, and some people feel more confident expressing themselves through specific methods of communication. Encourage your team to tune in to and understand each other’s preferred ways of communicating, and adapt to these styles where possible. For example, when asking for ideas or feedback in a meeting, you could also give people an opportunity to share their thoughts via email after the discussion.

Embrace diverse work styles

It’s important to recognise and appreciate that people have varied work rhythms. By focusing on outcomes, instead of the way someone reaches that outcome, people can feel more comfortable working in a way that helps them deliver their best work.

Share information early

Help everyone prepare by always sharing meeting agendas and information in advance. This gives people a chance to digest the information they need to understand and feel comfortable and confident when they get into a meeting.

Pop over a message before calls

Unexpected calls or meetings can disrupt people or cause them to feel unprepared for or anxious about the incoming call. Suggest that colleagues send a quick message before making calls to help ensure a productive conversation, and give people time to prepare for and get into the right mindset for the call.

Neuroinclusion benefits everyone

As we’ve discussed, diversity brings new perspectives and ways of thinking about things. Better support of neurodivergent people can help us all to access different perspectives and approaches. A neuroinclusive environment nurtures a culture of empathy and acceptance, enhancing the workplace and strengthening teamwork.

However, reading through these tips you may have felt that they are really just some best practice and sensible suggestions on ways of working with other people. Neuroinclusive practices foster clearer communication, patience, and understanding among all team members – both neurodivergent and neurotypical. An inclusive approach paves the way for better interactions and collaboration, benefiting everyone.

Are you ready to talk about neuroinclusion?

If you want to start the conversation about neuroinclusive working with your employees, get in touch as we can support you with creating engaging communications that help nurture an inclusive workplace culture.

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