Big Difference: £20K pro bono support for fairer, healthier, happier workforces
By Sally Pritchett
CEO
Creating a big impact for fairer, healthier, and happier workplaces.
Creating a big impact for fairer, healthier, and happier workplaces.
As part of our mission to create fairer, healthier, and happier workplaces, we are excited to launch our new program, Big Difference. In 2025, we will support one UK charity or not-for-profit by providing £20,000 worth of pro bono strategic, creative, and communications expertise to a successful applicant.
For more details, please see our entry criteria below and don’t miss this great opportunity to tap into expert support.
Entries are open now and close on 31st January 2025.
Program details and application guidelines
We are seeking a UK-based not-for-profit organisation or charity to receive pro bono creative communications support.
Campaign Objective:
All applicants must have a campaign with one or more of the following objectives:
- Workplace Fairness: Promote equitable practices and eliminate discrimination within workplaces.
- Workplace Health: Improve employee wellbeing and mental health.
- Workplace Happiness: Foster positive work environments and employee satisfaction.
Eligibility:
- UK-Based not-for-profit: Applicants must be a registered charity or non-profit organisation operating within the United Kingdom. Open to both regional and national organisations (operating region does not need to be limited to the Surrey / South East base of Something Big).
- Campaign Focus: The proposed campaign must align with the stated objectives of workplace fairness, health, or happiness.
Campaign Scope:
The budget the campaign will be £20,000 plus VAT, and will sit within the following scope:
- Creative Strategy: Development of a comprehensive campaign strategy, with the objective of making workplaces fairer, healthier and/or happier.
- Design and Copywriting: Creation of all necessary design assets and written materials.
- Campaign Management: Oversight and execution of the campaign.
Timeline:
- Entry Period: December 2024 – 31 January 2025
- Winner Announcement: 28 February 2025
- Campaign Launch: March – September 2025
Terms and Conditions:
- Intellectual Property: Campaign intellectual property will remain with Something Big.
- Out of scope: No external costs including paid media placement, printed materials or skills out of the scope of the Something Big team are included.
- Awards Submissions: Something Big reserves the right to enter the campaign into relevant awards.
- Pro Bono Value: The maximum value of the pro bono work will not exceed £20,000+VAT.
- No Entry Fee: There is no cost to submit an application.
- Selection Process: Applicants will first be shortlisted based on the selection criteria outlined below. Those who meet the criteria will then be voted on by Something Big employees. After the vote, a final small shortlist will be created, and the selected applicants will proceed to the interview stage to determine the winning applicant.
Selection Criteria:
- Campaign Impact: The potential for the campaign to make a meaningful difference in improving workplace culture.
- Alignment with Objectives: The extent to which the campaign aligns with the stated objectives of workplace fairness, health, or happiness.
How to Apply: Complete entry form.
If you have any questions, get in touch.
Green Monday: a day of sustainability-focused events
By Sally Pritchett
CEO
Discover the full line-up of Green Monday events, designed to inspire action, share insights, and drive sustainability progress.
Green Monday is our antidote to the so-called ‘most depressing day of the year’. Blue Monday might focus on the post-holidays slump but we’re flipping the narrative – transforming it into a series of inspiring events dedicated to sustainability.
With workshops, panel discussions, and networking opportunities, Green Monday is your chance to connect with like-minded professionals, share ideas, and gain practical tools to drive meaningful change.
Explore the full schedule below and join us in making a positive impact – for your business, your communities, and our planet.
NetWalk
Time: 8am-10am GMT
Tannery Studios, Tannery Lane Send, Woking Surrey, GU23 7EF
Kick off Green Monday with a refreshing NetWalking session in the scenic Surrey countryside, connecting with sustainability professionals to share insights on 2024 progress, challenges, and ambitions for 2025.
Led by our CEO, Sally Pritchett, and Ali Fisher from Plans With Purpose, we’ll explore how communication drives sustainable progress before returning to the Something Big office for a warm drink and continued conversation. Rain or shine, boots or wellies are a must!
Breaking down the 3 big obstacles in business change – and how communications can help
Time: 11am-12pm GMT
Online, Teams
What makes change so challenging, and how can communications help smooth the path? In this interactive session, we’ll uncover three common obstacles businesses face when driving change and explore how communications can address them. Led by our Nicky Leach from The Spiral Hub and our CEO, Sally Pritchett you’ll gain strategic insights, practical tools, and real-time exercises to sustain momentum and keep your team engaged through the ups and downs of meaningful change.
Sustainability Speed Dating
Time: 1pm-2pm GMT
Online, Teams
Being the driving force for change can feel isolating. As a sustainability manager, you’re navigating resistance, balancing pressures, and pushing for innovation – often solo.
This Green Monday, connect with others who share your passion. Join us for an energising virtual networking session to exchange experiences, share strategies, and build valuable connections.
A big thank you to our hosts Standing on Giants.
Bringing your community on the sustainability journey
Time: 2.30pm-4pm GMT
Online, Teams
How can you authentically connect with employees, customers, investors, and communities on your sustainability journey? What does it take to communicate ESG efforts with clarity and build trust among stakeholders?
For this panel discussion we will be joined by:
- Andrew Richmond, UK Communications Manager, Cemex
- Manoella Wilbaut, Global Decarbonization Programs & Partnerships, DHL Supply Chain
- A representative from CDP (speaker to be confirmed)
Together, they’ll share insights on crafting confident, impactful messages that resonate, inspire trust, and drive meaningful action. Perfect for sustainability managers, communications professionals, and business leaders looking to align and engage their communities effectively.
Creating clear and credible corporate reports
Time: 4.30pm-5pm GMT
Online, Teams
How can businesses share their progress in a way that’s transparent, accessible, and impactful?
In this 30-minute session, we’ll explore how great corporate reports build trust and drive progress. You’ll gain practical tips to structure clear, engaging reports, avoid pitfalls like greenwashing, and use inclusive design to reach your audience effectively.
Ideal for sustainability managers, corporate communicators, and business leaders looking to inspire trust and action.