2025 Workforce Trends Every Communicator Needs to Know
By Sally Pritchett
CEO
We’ve reviewed insights from leading organisations, including Great Place to Work, Top Employer, Make Work Better, Gallup, Mercer, and more. We’ve identified the six key trends shaping workplace culture, and how communicators can play a pivotal role in supporting these trends.
1. Changing workforce demographics
As the workforce spans more generations than ever, the growing generational gap could lead to intergenerational tensions.
How communicators can help:
Earlier in the year we explored the communications challenges that can cause friction between different generations. Check out our practical guides on unravelling ageism, improving collaboration between generations, shifts in language, channels and communications format and hear from experts on how the multigenerational workforce can be united.
2. Creating Neuroinclusive workplaces
With greater awareness of neurodiversity, organisations are recognising the value of different ways of thinking. To unlock this potential, workplaces need to become more neuroinclusive.
How communicators can help:
Explore how to create neuroinclusive work environments or sign up to this event on the 10 January with Autism Unlimited, to learn practical steps and strategies to foster a neuroinclusive workplace culture.
3. Adapting to evolving technology
While technology promises greater efficiency, it also risks overwhelming employees if not managed carefully. Adding new communication channels without retiring outdated ones can lead to digital overload.
How communicators can help:
Discover how to identify and address communication overload in your organisation. Read this article for practical fixes and insights into improving digital body language for more meaningful, productive interactions.
4. Focusing on sustainability and ESG
The climate crisis demands urgent action, and organisations need to actively engage employees in their sustainability and ESG efforts. There’s no room for “climate fatigue.”
How communicators can help:
In this research, we discovered how different generations talk about climate and sustainability so that we engage employees and create a culture of sustainability.
To carry on the conversation in 2025, join our Green Monday sessions to hear from sustainability and comms leaders on how they are engaging their communities.
5. Strengthening belonging and inclusion
Everyone deserves to feel safe, included, and free to be themselves at work. Accessibility plays a vital role in creating an inclusive environment where everyone can fully engage and contribute.
While progress in DEIB (Diversity, Equity, Inclusion, and Belonging) has accelerated, there’s still much work to do – especially as rising workplace loneliness highlights the gaps in creating truly connected and supportive cultures. Accessible communication can help to ensure no one is left out, fostering a sense of belonging that goes beyond physical and digital barriers.
How communicators can help:
For communications to be impactful and inclusive, they must also be accessible. Give everyone the same access to your comms with our practical advice on levelling up accessibility in your communications
6. Prioritising health & Wellbeing
Declining employee wellbeing continues to raise alarm bells – from burnout and mental health challenges to rising cancer rates and reduced physical activity.
How communicators can help:
Take the first step in building a culture of wellbeing. Read our guide for practical strategies, or explore how to support employees living with cancer.
As we approach 2025, fostering a workplace culture that is healthy, safe, and inclusive has never been more critical. If you’re looking for expert support to develop internal communications strategies that engage and empower your workforce, we’re here to help.
B Corp insights: Delivering and scaling impact
By Sally Pritchett
CEO
B Local Surrey is a network run by local B Corps, fostering a community of purpose-driven businesses and individuals committed to building a better world. It brings together certified B Corps and those aspiring to join the movement through networking and information-sharing events, empowering businesses to grow their impact.
At the newly B Corp-certified Denbies Wine Estate, this vibrant community gathered for an inspiring conversation on scaling up and doing business better. A quick show of hands revealed a diverse audience – seasoned B Corps, newly certified businesses, and those curious about joining the movement.
The keynote speakers, Anuradha Chugh, former CEO of Pukka and B Lab UK Board Member, and Douglas Lamont, CEO of Tony’s Chocolonely and former CEO of Innocent, shared powerful stories of leading purpose-driven brands.
Putting purpose at the heart of business
Anuradha spoke passionately about building a culture that sustains purpose through growth, challenges, and change. She likened it to being a farmer – constantly tending, listening, and nurturing the culture of the business to ensure values are deeply rooted. Her reflections on how purpose, culture, and courage intersect were a reminder that real solutions often emerge from within, empowering teams to lead the way.
Douglas took us on a journey into Tony’s Chocolonely’s mission to eradicate exploitation in the cocoa industry. He reminded us that being mission-first isn’t just a business strategy; it’s a way to drive systemic change. Through innovation, like sharing their open supply chain, Tony’s Chocolonely exemplifies how a purpose-led model can be both impactful and profitable.
Showcasing local B Corps
Members from of our Surrey B Corp community also shared their inspiring stories. Tad Ostrowski from Artington Legal explored the balance between time, cost, and quality, emphasising how aligning your values with how you spend your time can maximize your impact.
Kate Gibson of Gibson Games reflected on her family business’s 100-year legacy of creating joy and connection, sharing that consistent, everyday actions toward positive change are often what drives the greatest impact.
Dan Webber from Chimney Fire Coffee shared how they build equitable supply chains through long-term farmer partnerships. By staying true to the business’s founding mission of fairness and sustainability, they’ve maintained their values while growing the business.
Finally, Matthew Wood from Millwood addressed wellbeing in the construction industry, a field known for its challenges. He discussed how even small efforts – like trying to do just 1% more – can lead to significant and transformative changes.
Key insights for driving and scaling impact
Here are some standout takeaways from the event speakers on scaling impact effectively:
- Drive culture: A mission-led culture attracts top talent and motivates teams to achieve extraordinary results. It creates a positive cycle: purpose draws in exceptional people, who drive success and amplify impact, which in turn attracts even more talent. Culture is the foundation of impact.
- Collaborate for solutions: Form coalitions and explore partnerships, even with competitors, to address shared challenges. Movements like B Local Surrey demonstrate the power of collective effort and knowledge sharing.
- Aim to inspire others: Look for solutions that are clear, simple, and easy to replicate that can scale beyond your business or the B Corp movement. By empowering others to adopt your approach, you amplify your impact.
- Have patience: Change rarely follows a straight path – it ebbs and flows like the tide. With persistence and purpose, even small steps build momentum over time.
- Bring joy to your mission: People respond to connection and positivity, not lectures. Communicating your purpose in an engaging, relatable way encourages action and builds understanding.
- Sign the Better Business Act: Commit to driving change at a systemic level by supporting initiatives like the Better Business Act, which aims to ensure all businesses prioritise people and the planet alongside profit.
These are undeniably challenging economic and globally turbulent times, testing the resolve and potential of purpose-driven businesses. But staying transparent and honest – both with your team, customers, suppliers and wider community – is vital. Sometimes, protecting your mission may mean making tough decisions, like scaling back projects that don’t fully align with your impact goals. What matters is staying true to your values, making a difference where you can, and being upfront about the challenges along the way.
What’s next?
For more opportunities to connect and collaborate, join the B Local Surrey LinkedIn group. Plans are already underway for the next B Corp Month event in March.
And for another dose of inspiration, save the date for Green Monday on 20 January 2025, where we’ll transform Blue Monday into a day of sustainability and optimism. Packed with networking sessions and thought-provoking panels, this event is designed to inspire action. Find out more.