How to cultivate a safety-first culture
By Sally Pritchett
CEO
How to sustain a safety-first culture across large organisations
Safe and healthy work environments are essential for our wellbeing. When we feel physically and psychologically safe at work, we are more likely to feel engaged, motivated and can thrive in our roles.
To maintain a safe workplace, businesses need to ensure that employees always keep health & safety guidance front of mind. Yet it can be difficult to ensure that more educational, safety-focused messaging cuts through the noise of other internal comms, especially across large organisations.
It’s also important that health & safety communications are inclusive to ensure that the message reaches every person in the organisation. Businesses need to use plain, accessible language that is easy to understand, but still be able to engage the audience.
To understand how to strike the balance in your safety comms, here’s how we approached our award-winning health & safety campaign for DHL Supply Chain.
Case study: Motivating DHL Supply Chain employees to put safety first
Located across 60 countries with diverse languages and cultures, DHL Supply Chain were keen to elevate and standardise health & safety across their business – to make sure it was as important as other key initiatives.
They wanted to find a way to foster safe behaviours, responsibility and adherence to best practices across all countries, cultures, and languages.
We were tasked with refreshing their messaging around health & safety, emphasising that safety is a collective responsibility involving all employees. They needed a global standardized framework, messaging and toolkit for communications, to better support their safety-first culture.
So, how did we motivate employees to put safety first for themselves and each other?
1. Kept it simple
To work across 60 countries, we needed an idea that was simple, memorable, culturally appropriate and easy to understand.
2. Got hands on
We developed “Our Safety is in Our Hands” to convey that all employees are accountable for their own safety and that of their colleagues.
3. World Safety Day launch
We created reference pocket guides, a concise explainer video, warehouse posters, and assets for an internal app to spread the message across the workforce.
4. Monthly focus
To fully embed the message, we rolled out a 12-month campaign focusing on a different health & safety element each month – including topics such as wellbeing and mental health, personal safety, and transport safety.
As a result of the campaign, DHL Supply Chain observed a significant cultural shift which has led to improved health & safety practices right across their business.
Let’s talk about elevating health & safety comms and putting wellbeing first at your workplace.
How to champion cancer awareness in the workplace
By Sally Pritchett
CEO
Explore how we supported our client with a global campaign to advance cancer awareness in the workplace.
With cancer causing 1 in 6 deaths worldwide, it’s a disease that that touches many employees’ lives. Employers have a duty to support employees in staying healthier for longer by promoting prevention and early detection awareness.
Internal communications plays a vital role in ensuring that messaging around cancer prevention and detection engages the workforce. Strategically placed creative campaigns can help draw attention to, and remind people of, the importance of checking for any changes in their health.
So, what could an effective cancer awareness campaign look like for your business?
Case study: Promoting early cancer detection awareness at DHL Express
DHL actively encourages employees to take time to care for their health as part of their authentic and people-focused commitment to employee wellbeing.
When they discovered that more than 2 million cases of breast cancer are diagnosed worldwide and that half of those diagnosed with cancer are working age, this global organisation decided to focus on prevention.
They swapped their signature red and yellow in favour of pink to support Breast Cancer Awareness and encouraged every individual to commit to regularly checking their breasts and chests.
Our challenge was to maximise the opportunity for employee engagement and drive awareness of the message that ‘early detection can save lives’ across a global workforce.
Driving cancer awareness in the workplace
So, how did our campaign go about driving cancer awareness in the workplace?
1. Cultural considerations
This campaign needed to reach as many employees across the globe as possible, so our approach had to work cross-culturally.
2. Intimate messages in private environments
Playful visuals encouraged employees to get to know their bodies and understand the importance of frequent checks.
3. Survivors shared their stories
Stories from employees removed the stigma and encouraged meaningful conversation around early detection.
4. Employee awareness events
Toolkit assets were activated locally at over 100 events to drive awareness during Breast Cancer Awareness Month and beyond.
5. Educational infographics
Engagement relied on a careful balance of hard-hitting statistics, lifestyle advice and human impact.
The campaign not only helped to promote early detection, but opened up conversations around cancer across the business, and encouraged employees to pay closer attention to their health and wellbeing.
To gain deeper insights into why businesses should proactively support employees facing cancer, read our article on the business case for enhanced employee support, including practical tips on the steps you can take to make a positive impact.
If you’re committed to enhancing employee wellbeing, let’s talk how we can help you in empowering your employees to prioritise their health and wellbeing.
Join the conversation
Join us for an enlightening discussion as we ‘Tune In’ to the experiences of employees living with cancer.
Sustainability and Environmental Awareness Calendar 2024
By Sally Pritchett
CEO
Download your free Sustainability and Environmental Awareness Days Calendar for 2024.
Our free Sustainability and Environmental Awareness Calendar can help you plan out your activities for 2024 with key awareness dates and events.
Sustainability is an important topic and all organisations and individuals have a responsibility to take action to protect our planet. With 42% of employees more likely to work for a company with environmental initiatives, driving positive change should be high on the agenda for
every business.
How can our calendar help you?
- Help you focus your sustainability communications efforts with awareness and celebration days throughout the year.
- Highlights opportunities to raise the profile of your green activities, start conversations about sustainability both internally and externally, and support climate change organisations and charities.
- Top tips to help you make the most of these events and engage your employees with the important work of protecting our planet.
If you find this calendar useful, then check out our Diversity and Inclusion Calendar and Employee Health and Wellbeing Calendar.
At Something Big we’re passionate about helping businesses raise the profile of their sustainability activity. If you’re looking to make a difference to the planet and need some help rolling out your sustainability and environmental awareness calendar, talk to us. We’d love to help.
Download our Sustainability and Environmental Awareness calendar
Employee Wellbeing Calendar 2024
By Sally Pritchett
CEO
Download your free Employee Wellbeing Awareness Days Calendar for 2024.
Stay committed to your employees’ health and wellbeing in 2024 with our free downloadable calendar that highlights key health and wellbeing dates and events.
Engaging your employees and delivering important health and wellbeing communications is not something you can just tick off the list once a year, nor is it something to pick up when your culture, productivity or morale seem a bit low.
With healthy employees 59% more likely to be engaged at work, we believe that employee wellbeing,
including physical and mental health, should be a prioritised, ongoing commitment for all
businesses.
How can our calendar help you?
- Helps you plan your employee wellbeing programmes for 2024.
- Includes key health and wellbeing celebration and awareness dates throughout the year to
keep your business on track. - Top tips for starting important conversations about health and wellbeing with your
employees – including encouraging healthier behaviours and breaking down stigmas – to
help you make the most of these events.
If you find this calendar useful, then check out our Diversity and Inclusion Calendar and Sustainability and Environmental Awareness Calendar.
If you’re looking for a partner agency to help you roll out your employee health and wellbeing programmes, we’d love to hear from you.
Download our Employee Wellbeing calendar
Diversity and Inclusion Calendar 2024
By Sally Pritchett
CEO
Download your free Diversity and Inclusion Awareness Days Calendar for 2024.
Never miss an important date in 2024 with our free downloadable calendar that includes key
diversity and inclusion awareness dates and events.
Nurturing a true sense of belonging among your employees isn’t a short-term objective – it’s an
ongoing commitment to ensuring that everyone in your workforce feels heard, respected and
valued. And with 65% of employees wanting to feel a strong sense of belonging at work, now is the time to ensure your business is aware of diversity and
inclusion days that matter to your employees.
How can our calendar help you?
- Helps keep your diversity and inclusion employee engagement programmes on track.
- Includes a wide range of cultural, racial, religious, age, gender, sexual orientation and
disability awareness dates. - Top tips for opening up and developing important conversations to help you make the
most of these events
If you find this calendar useful, then check out our Employee Health and Wellbeing Calendar and Sustainability and Environmental Awareness Calendar.
If you’re looking for support in rolling out your diversity and inclusion programmes, get in touch to see how we can help.
Download our Diversity and Inclusion calendar
Impact of Communications
Communication is a powerful tool.
When used effectively, it can help to build relationships, create understanding, and inspire action. In the workplace, effective communication can help to improve employee engagement, boost morale, and increase productivity. It can also help to attract and retain top talent, build a strong brand reputation, and achieve organisational goals.
In this video series we’re exploring the impact of communications, from how to effectively communicate purpose to creating inclusion and belonging in the workplace, from how to break down stigmas to supporting employees to find balance and wellbeing. At Something Big we’re passionate about creating change and making a meaningful difference and in this series we explore how communications can achieve long-lasting impact.
Communicating impact
Hannah Keartland collaborates with business leaders who are committed to making a significant positive impact on people and planet. In this video, Hannah and our CEO, Sally Pritchett, delve into how purpose-driven organisations can effectively communicate their social and environmental impact.
If you’re seeking to communicate your business’ purpose and impact in an effective and meaningful way, we’d love to hear from you. Get in touch
The art of delivering bad news
Receiving bad news can be challenging, particularly when the delivery is less than ideal. As humans, we can struggle to process difficult information, and it can be hard to know how to communicate effectively in such situations. In this video, Nicola Bush offers valuable insights on how to deliver bad news in a compassionate and effective manner.
Get in touch to see how we can help you to navigate difficult conversations with empathy and professionalism. Get in touch
Embracing neurodiversity
In this video, our CEO, Sally Pritchett, emphasises the need for businesses to become better allies to the neurodiverse community and to make accommodations and adjustments for everyone, regardless of diagnosis. She also discusses the importance of creating networks to support employees and celebrating the potential of the neurodiverse community.
Chat to us to find out how we can help you to create culture of trust and inclusivity. Get in touch
Supporting frontline workers
Many employers have risen to the challenge of hybrid working and demands for a better work/life balance, but it seems that the world has changed for everyone except those on the frontline. In the context of widespread industrial action in the UK, in the video, Strategy & Insight Director, Tor Radford, asks the question, how can the employee experience for frontline workers be improved? Tor discusses how better considered communications could help close the gap between operational and corporate staff.
If you are struggling to reach and engage your frontline employees, talk to us to see how we could help. Get in touch
Taking the taboo out of menopause
In this video, Account Director Emma Bond discusses women’s health, with a specific focus on breaking down the stigma surrounding menopause. Emma explores why businesses should create a supportive culture of psychological safety that enables women to thrive.
If you’re looking to tackle taboos, such as menopause, in your workplace, talk to us to see how we can help. Get in touch
The crossover of internal and external comms
Every piece of internal communication has the power to either strengthen or damage your brand. In this video Adam Longobardi discusses how the rise of social media and a competitive job market has led to the growing crossover between internal and external comms.
Talk to us about how you can increase the impact and creativity of your internal communications campaigns. Get in touch
Achieving balance in the workplace
Women often experience numerous life stages throughout their careers, including potential pregnancy and returning to work after maternity leave, to perimenopause and menopause. In this video, Account Director, Emma Christie-Hall, highlights the cultural shift needed to enable employers to better support their employees in finding balance throughout their careers.
Cultivating psychologically safe workplaces requires strong communication and company culture, chat to us to see how we can support you. Get in touch
The secret to winning the talent war
In the never-ending battle for top talent, what will set your business apart from the rest? In this video, our Commercial Director, Felicity Allen, draws upon her extensive experience in recruitment and retention within a highly competitive job market, and highlights the crucial role of purpose and culture in attracting and retaining top talent.
If you’re fighting in the talent war, we have lots of experience with creative campaigns that cut through the noise. Get in touch
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