How to create cost-effective agency partnerships
By Sally Pritchett
CEO
Whether you’re planning a global campaign or tackling a one-off project, managing budgets effectively is key to maximizing value. With the right approach, you can avoid unnecessary costs while still achieving impactful results.
Building an effective partnership with your agency starts with clear communication, well-defined expectations, and mutual trust. But even with the best intentions, budgets can creep up in unexpected ways. Understanding these challenges and knowing how to address them will empower you to get the most out of your agency relationships.
When projects go wrong: five common ways costs can creep up
Even the most well-planned projects can run into trouble if certain issues aren’t addressed early. Here are some of the most common ways budgets can spiral out of control and how to spot them:
- Unplanned changes: Stakeholders providing feedback late or in an uncoordinated way can lead to inefficiencies. Try to consolidate feedback before sharing it with your agency.
- Last-minute tweaks: Even small changes late in the process can ripple across multiple deliverables, inflating costs. Ensure content is accurate before design work begins.
- Unclear briefs: A shifting or vague brief can create confusion and lead to additional rounds of revisions. Align on scope and objectives upfront to avoid misunderstandings.
- Scope creep: Requests for “just one more thing” often snowball into costly additions. Include a contingency budget to handle unexpected tweaks without derailing timelines.
- Tight timelines: It’s easy to run out of time and not realise that last minute decisions can impact budgets, but limited time often leads to higher costs from out of hours working or more expensive delivery options.
Our top tips for making the most of your agency budget
Once you’ve identified the potential pitfalls, the next step is setting yourself up for success. These practical tips will help you make the most of your agency partnership while keeping costs under control:
- Communicate clearly: Have verbal briefings as well as written ones, to ensure alignment and minimise misunderstandings. A strong start sets the foundation for success.
- Define roles early: Be clear about what tasks your team will handle internally and where you need your agency’s expertise. This ensures resources are used effectively.
- Plan timelines carefully: Allow sufficient time to avoid the higher costs associated with rush jobs.
- Set aside a contingency budget: Plan for unforeseen challenges to maintain flexibility and keep the project on track.
- Be clear on who your stakeholders are: Identify what level of input each stakeholder will have and when their feedback will be required.
- Streamline feedback: Ensure your feedback is aligned and consolidated from all stakeholders, where possible, to avoid additional rounds of amends which could be out of scope.
By focusing on clear communication, thoughtful planning, and proactive collaboration, you can build a cost-effective partnership with your agency that delivers impactful results. And if you’re looking for an experienced agency partner with over 25 years of expertise working with complex global organisations – we’re here to help.
See More:
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Are you new to the marketing and communications industry? Agencies can be the secret to levelling up your career fast, but understanding the art of collaborating with them is essential. In this video, we give you the tools to build strong agency partnerships.
Great for women, great for all
By Sally Pritchett
CEO
We’ve been ranked in the top 10 UK’s Best workplaces for Women (Small Businesses), alongside 330 companies including industry-leading and global brands. This achievement is a team effort, not based on management promises, policies and words on an entry form, but on day-to-day actions leading to genuine and personal team feedback through Great Place to Work’s independent employee survey. Data analysed looks at how well organisations have removed barriers to female career advancement and created workplaces where all employees can flourish, regardless of gender.
Whilst we’re delighted to have achieved this incredible accolade, our mission is to create workplaces that are fairer, healthier and happier for all – both at Something Big and in the organisations we support.
Our journey to this achievement hasn’t been about giving women special treatment. It’s been about driving a positive and inclusive workplace culture, for everyone, which means breaking down barriers for women in particular.
Regardless of where we want to be as a world and society, we’re not there yet. The world is still patriarchal, unconscious bias continues to be a challenge, there are still not enough visible female role models and gender pay gaps remain a problem.
‘”Parity in the workplace remains a work in progress.”
Great Place to Work
Positive change is visible on the horizon though. In the UK’s Best Workplaces for Women, 42% of C-suite positions are held by women versus just 28% in FTSE 350 organisations. Pay gaps are narrowing in the UK, with women earning 92p to their male counterparts £1, and companies ranked in this list have closed that gap further, with the UK average of female employees agreeing they are ‘paid fairly for what the work they do’ at just 53%, in the Top 5 UK’s Best Workplaces for Women a whopping 83% of female respondents agreed they were fairly paid.
The UK’s Best Workplaces for Women are also proof that delivering work/life balance is possible, whilst the UK average stands at 60% for ‘people are encouraged to balance their work life and personal life’ in the UK’s Best Workplaces for women, a significantly higher 84% of employees agree with this statement.
What are we getting right at Something Big to earn our 8th place ranking?
#Flexibility
Flexibility isn’t a buzzword, a policy or a broad commitment – it’s a huge undertaking that takes a team effort to deliver. According to GPTW’s report, 40% of women not working say that access to flexible work would mean they could take on paid work and 77% said they’d be more likely to apply for a job if it advertises flexible working options.
At Something Big, flexibility is a way of life. From changing and flexing working hours around ever-changing care arrangements to sabbaticals mean that work can fit around life, rather than squeezing life around gaps in work.
Our tip: Delivering flexibility successfully isn’t just about senior leadership commitment, it’s also about peer-to-peer support. Working alongside colleagues on different hours or shorter days/weeks can be tough, it takes empathy, great communication skills and respect for boundaries to make it work without sacrificing quality, productivity or pace. Support and nurture your whole team to make flexibility work for everyone.
#Appreciation
Everyone wants (and deserves) to feel appreciated. For women, this is especially critical, when outside of work their effort and contribution can often feel invisible and taken for granted. In the workplace, there’s a disparity between genders when it comes to feeling that management shows appreciation for good work and extra effort. 64% of men feel appreciated versus 58% of women. Unsurprisingly, this gap is closed in companies featured on this list, with both genders scoring equally and with higher appreciation levels, with both genders scoring a significantly higher 85%.
Our tip: Appreciation often costs nothing. We believe it’s as critical a component as other rewards are often overlooked or left to busy line managers who might not always have time. Set up structures that encourage regular peer-to-peer appreciation, celebrate awareness days like Employee Appreciation Day, even when budgets are under pressure try to make space for fun.
To find out more about what it takes to create a workplace where women can thrive, you can read the full report here or talk to us about our journey and how we’re helping the organisations we’re supporting.
Celebrating two years as a B Corp agency
By Sally Pritchett
CEO
As we celebrate our second B Corp anniversary, it’s a great moment to reflect on what has been a big year for Something Big.
We believed we were already living the values of B Corp long before the movement was even formed, so our expectations of how much it would impact our business were low. However, as the movement has expanded to over 2,000 businesses in the UK alone, and brand awareness has grown – with 38% of surveyed individuals recognising or having heard of B Corp – it has become hard not to get caught up in the excitement.
In fact, within the global B Corp community, the UK is the fastest-growing country with the highest brand awareness, although the movement started in the USA all the way back in 2006. It might be hard to pinpoint why this is, but what we can say is that as part of this growing community we’ve been caught up in a snowball of progress and impact.
Highlights from our second year as a B Corp agency
1. Speaking up
Having set out to help make workplaces fairer, healthier and happier, we’ve not only helped our numerous clients improve their employee communications, but have also inspired over 1,300 DEI, wellbeing, HR and communications professionals in our growing community through our series of free, virtual webinars. If you’re getting FOMO, sign up to our LI newsletter to stay in the know.
2. Forming alliances
Never ones to sit back, we’ve actively got involved in the B Corp community, creaing and driving a series of alliances with other great B Corp businesses, building partnerships and growing our network.
3. Always learning
Living our values to the max, we’ve been making mistakes and learning from them, check out our Impact Report where we share our learnings.
5. Measuring and tracking
We’re excited to have finally found a robust and sustainable way of measuring our full carbon emissions and a genuine way to move the dial on reducing them, thanks to Ecologi Zero.
5. Bigger goals
As we’ve gained our confidence, we’re keeping up the progress with some bigger plans to make a meaningful difference. This year we’ll be helping organisations engage their employees in their sustainability journey, continuing to support the DEIB agenda, and helping organisations provide better support for employees living with cancer. We’re only just getting started.
If you’re looking to partner with great people, experts in their field, who care about being responsible and looking after our planet, then we have the B Corp agencies for you… Find out more
How does being a B Corp make us a better business?
Beyond being better for the planet and our people, we believe being a B Corp has made us a better business to work with, from our clients to our supply partners. From better service levels to better relationships here’s what you can expect when you work with a B Corp.
Want to join us in our journey of making a meaningful difference?
Whether you’re looking for a new agency to work with, you’re another B Corp looking to join one of our alliances, or just want to keep in touch with our progress, talk to us.